←

Work

|

About

mail@christianhewitt.co.uk

I Surf Because

I Surf Because

I Surf Because

I Surf Because

Billabong

Billabong

Billabong

Billabong

Digital campaign to reconnect Billabong with its core audience

Digital campaign to reconnect Billabong with its core audience

Digital campaign to reconnect Billabong with its core audience

Digital campaign to reconnect Billabong with its core audience

Scroll ↓

Overview

For years Billabong had diversified its brand by courting consumers from outside its original market. So we created an online campaign that allowed it to reconnect with its core audience. How? By posing them with one simple, thought provoking statement; “I Surf Because...”

For years Billabong had diversified its brand by courting consumers from outside its original market. So we created an online campaign that allowed it to reconnect with its core audience. How? By posing them with one simple, thought provoking statement; “I Surf Because...”

For years Billabong had diversified its brand by courting consumers from outside its original market. So we created an online campaign that allowed it to reconnect with its core audience. How? By posing them with one simple, thought provoking statement; “I Surf Because...”

Client

Billabong

Type

Digital Campaign

Digital Campaign

Agency

Design Royale

Design Royale

Project Information

We created a digital experience that allowed users to express why they surfed. This website contained high resolution videos and images featuring Billabong's top surfers. Users could select a clip, then use the website’s UI to capture their favourite moment, and write their ‘I Surf Because’ statement. Each personalised image was made available for download, and could easily be shared on Facebook and Twitter. The campaign came full circle, when submissions from around the world helped inspire the late, great, 3 x world champion Andy Irons to his final ever WCT event win at Teahupoo in 2010.

We created a digital experience that allowed users to express why they surfed. This website contained high resolution videos and images featuring Billabong's top surfers. Users could select a clip, then use the website’s UI to capture their favourite moment, and write their ‘I Surf Because’ statement. Each personalised image was made available for download, and could easily be shared on Facebook and Twitter. The campaign came full circle, when submissions from around the world helped inspire the late, great, 3 x world champion Andy Irons to his final ever WCT event win at Teahupoo in 2010.

Creative Credits


Creative Credits

Creative Director Elliot Risby Digital Art Director Christian Hewitt Technical Director Martin Konrad Interactive Director Simon Jullien Senior Programmer Konrad Siery Developer Emily (Shinyeon) Park

Creative Director Elliot Risby Digital Art Director Christian Hewitt Technical Director Martin Konrad Interactive Director Simon Jullien Senior Programmer Konrad Siery Developer Emily (Shinyeon) Park

My role

Concept development Digital art direction UI / UX design Digital production

Concept development Digital art direction UI / UX design Digital production

(002)

I use the power of design, creativity and technology to solve complex problems and transform business.

I use the power of design, creativity and technology to solve complex problems and transform business.

I use the power of design, creativity and technology to solve complex problems and transform business.

mail@christianhewitt.co.uk

mail@christianhewitt.co.uk

Next PROJECT

Next PROJECT

Next PROJECT

Next PROJECT

view project

Create Space

ACA

Naming and brand identity for the Advertising Council Australia’s D&I platform

view project

Create Space

ACA

view project

Create Space

ACA

CHRISTIAN
HEWITT

CHRISTIAN
HEWITT

CHRISTIAN
HEWITT

CHRISTIAN
HEWITT

Back to top ↑

Copyright © Christian Hewitt