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Mecurial Speed Room

Mecurial Speed Room

Mecurial Speed Room

Mecurial Speed Room

Nike

Nike

Nike

Nike

Digital activation to launch the Mecurial Superfly

Digital activation to launch the Mecurial Superfly

Digital activation to launch the Mecurial Superfly

Digital activation to launch the Mecurial Superfly

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Overview

Nike engineered the Mercurial Superfly for one thing only: explosive speed. To launch the boot, we created the Mercurial Speed Room - an innovative pop-up experience that seamlessly fused physical trialling with digital tracking in realtime. Then we invited Sydney’s top young footballers to go head-to-head to find out who was the fastest player in the city.

Nike engineered the Mercurial Superfly for one thing only: explosive speed. To launch the boot, we created the Mercurial Speed Room - an innovative pop-up experience that seamlessly fused physical trialling with digital tracking in realtime. Then we invited Sydney’s top young footballers to go head-to-head to find out who was the fastest player in the city.

Nike engineered the Mercurial Superfly for one thing only: explosive speed. To launch the boot, we created the Mercurial Speed Room - an innovative pop-up experience that seamlessly fused physical trialling with digital tracking in realtime. Then we invited Sydney’s top young footballers to go head-to-head to find out who was the fastest player in the city.

Client

Nike

Type

Experiential

Experiential

Agency

R/GA

R/GA

Creative Credits


Creative Credits

Executive Creative Directors Noel Billig Gavin McLeod Associate Creative Director Christian Hewitt Copywriter Jason Kempen Art Director Jason Woelfl Design Director Ben Spooner Senior Designer Steven Yip Junior Designer Kate Harrison Senior Experience Designer Shruti Rai Junior Experience Designer Chao Gao Group Technology Director Jeff Donios Associate Technical Director Blake Kus Software Engineers Aaron George Mithru Vigneshwara Rollen Gomes Associate Strategy Director Alica Kroupa Social Strategist: Justine Cusack Agency Producers Oliver Cavanagh Mark Shu Orla Garrigan Content Producer Margo Lowry Sound Rumble Studios Event Production Groundswell Productions Event Technology Partner Production Technologies

Executive Creative Directors Noel Billig Gavin McLeod Associate Creative Director Christian Hewitt Copywriter Jason Kempen Art Director Jason Woelfl Design Director Ben Spooner Senior Designer Steven Yip Junior Designer Kate Harrison Senior Experience Designer Shruti Rai Junior Experience Designer Chao Gao Group Technology Director Jeff Donios Associate Technical Director Blake Kus Software Engineers Aaron George Mithru Vigneshwara Rollen Gomes Associate Strategy Director Alica Kroupa Social Strategist: Justine Cusack Agency Producers Oliver Cavanagh Mark Shu Orla Garrigan Content Producer Margo Lowry Sound Rumble Studios Event Production Groundswell Productions Event Technology Partner Production Technologies

My role

Co-Concept Creative Direction Service Design Visual Design

Co-Concept Creative Direction Service Design Visual Design

(002)

I use the power of design, creativity and technology to solve complex problems and transform business.

I use the power of design, creativity and technology to solve complex problems and transform business.

I use the power of design, creativity and technology to solve complex problems and transform business.

mail@christianhewitt.co.uk

mail@christianhewitt.co.uk

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Next PROJECT

Next PROJECT

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Create Space

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Naming and brand identity for the Advertising Council Australia’s D&I platform

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ACA

CHRISTIAN
HEWITT

CHRISTIAN
HEWITT

CHRISTIAN
HEWITT

CHRISTIAN
HEWITT

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