←

Work

|

About

mail@christianhewitt.co.uk

Google App x The Voice

Google App x The Voice

Google App x The Voice

Google App x The Voice

Google

Google

Google

Google

TV and social campaign that put the Google App on center stage

TV and social campaign that put the Google App on center stage

TV and social campaign that put the Google App on center stage

TV and social campaign that put the Google App on center stage

Scroll ↓

Overview

The Google App is the ultimate tool for a mobile world. But despite over 2 million local downloads, Aussie millennials hadn’t yet discovered its full potential. So we partnered with The Voice - a show with a large number of second-screening millennials - to shine the spotlight on the App and showcase the power of Google in realtime.

The Google App is the ultimate tool for a mobile world. But despite over 2 million local downloads, Aussie millennials hadn’t yet discovered its full potential. So we partnered with The Voice - a show with a large number of second-screening millennials - to shine the spotlight on the App and showcase the power of Google in realtime.

The Google App is the ultimate tool for a mobile world. But despite over 2 million local downloads, Aussie millennials hadn’t yet discovered its full potential. So we partnered with The Voice - a show with a large number of second-screening millennials - to shine the spotlight on the App and showcase the power of Google in realtime.

Client

Google

Type

Digital Campaign

Digital Campaign

Agency

R/GA

R/GA

Project Information

Live on TV, we used key moments from the show to demonstrate what the app was capable of, creating 29 unique spots over 9 weeks. Many of them were made in real time - to be broadcast in the very next ad break - and each based on content the viewer had just watched. In social we kept the conversation going in social with a live response lab that commented on the best moments of the show in real time. Then we made it even easier for our audience to influence the show and create new moments to talk about. We partnered with Google's engineering team to bring live voting inside the app itself. In just 9 weeks we transformed the useage of the app and saw a 19.4% uplifit in brand favourability.

Live on TV, we used key moments from the show to demonstrate what the app was capable of, creating 29 unique spots over 9 weeks. Many of them were made in real time - to be broadcast in the very next ad break - and each based on content the viewer had just watched. In social we kept the conversation going in social with a live response lab that commented on the best moments of the show in real time. Then we made it even easier for our audience to influence the show and create new moments to talk about. We partnered with Google's engineering team to bring live voting inside the app itself. In just 9 weeks we transformed the useage of the app and saw a 19.4% uplifit in brand favourability.

Creative Credits


Creative Credits

Executive Creative Director Hamish Stewart Associate Creative Director Christian Hewitt Senior Copywriter Dave O’Sullivan Copywriter Kate Allen Junior Copywriter Pat Anderson Junior Art Director: Will Winter-Irving Junior Designer Kate Harrison Editor Nicholas Margerison Social Strategist Justine Cusack Strategist Toby Fisher Executive Producer Simone Delaney Agency Producers Margo Lowry Magdaline Diles Emily Fisher Julia Rush Kirsten Caly Production Company R/GA Channel 9/Endemol Shine Sound Rumble Studios

Executive Creative Director Hamish Stewart Associate Creative Director Christian Hewitt Senior Copywriter Dave O’Sullivan Copywriter Kate Allen Junior Copywriter Pat Anderson Junior Art Director: Will Winter-Irving Junior Designer Kate Harrison Editor Nicholas Margerison Social Strategist Justine Cusack Strategist Toby Fisher Executive Producer Simone Delaney Agency Producers Margo Lowry Magdaline Diles Emily Fisher Julia Rush Kirsten Caly Production Company R/GA Channel 9/Endemol Shine Sound Rumble Studios

My role

Co-Concept Creative Direction

Co-Concept Creative Direction

(002)

I use the power of design, creativity and technology to solve complex problems and transform business.

I use the power of design, creativity and technology to solve complex problems and transform business.

I use the power of design, creativity and technology to solve complex problems and transform business.

mail@christianhewitt.co.uk

mail@christianhewitt.co.uk

Next PROJECT

Next PROJECT

Next PROJECT

Next PROJECT

view project

Create Space

ACA

Naming and brand identity for the Advertising Council Australia’s D&I platform

view project

Create Space

ACA

view project

Create Space

ACA

CHRISTIAN
HEWITT

CHRISTIAN
HEWITT

CHRISTIAN
HEWITT

CHRISTIAN
HEWITT

Back to top ↑

Copyright © Christian Hewitt